Tuesday, August 27, 2013

Creativity On Demand: 3 Key Strategies

creativity
creativity (Photo credit: Sean MacEntee)
by Asad Zaidi

Whether you are about to write a new article, thinking about how to re-organize an existing process in the workplace or marketing a new service, what is often needed is a new lens, a new way of doing things.

But how does one go about looking at things differently? How does one "acquire" creativity on demand, when needed? Here are 3 key strategies ...

Focus on what you want

It's amazing how it becomes easier to be able to achieve something new when we start focusing on what we want or aspire to, rather than thinking about what we don't want or what is not working.

People who keep thinking about how they don't want to be overweight are less likely to succeed compared to those who can imagine and visualize clearly the kind of fit person they want to be. The power of intention creates new non-linear possibilities.

A practical example: you might desire that the procurement process is simplified dramatically to the point where instead of a requisition being approved in 10 days, it should be cut down to 3 days. Notice the ambition! This is a key requirement of creativity.

Ask questions

It is sometimes said that young children of age 6 ask around 100 questions a day. By the time we reach adulthood, we stop asking questions and if we do, it is usually around 3-4 a day. Questions we ask, questions others ask - all of these generate possibilities and divergent thinking.

Seek out what others think, not just in your immediate vicinity bit also in other organizations, in the industry, in other countries.

Practical example; a young technology entrepreneur in the US asked himself the question "why do we need food?" and is now heading a start-up to create a powder supplement to replace food. The start-up has already attracted USD 1 million in crowd-funding.

Invert the Proposition

This is where you turn conventional wisdom on its head and look for some disruptive new approach.

Practical example: a former corporate manager and his colleagues who had setup a new business venture asked the question "what would happen if it is the buyer who sets the price instead of the seller?".

This question led to the idea of a reverse auction, where someone for example will offer USD70 for a ticket on a particular day to their desired destination and half a dozen airlines with spare seats on that day will respond.

Please visit the weblog entitled Articles and Insights for Busy Managers at http://mdi.com.pk/management and subscribe by entering your email in the text box on the top right.

Article Source: http://EzineArticles.com/?expert=Asad_Zaidi
http://EzineArticles.com/?Creativity-On-Demand---3-Key-Strategies&id=7958926

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